top of page

CF Stinson   PRODUCT DESIGN MARKETING AD CHASSIS

Co-creator of a flexible branded Marketing Ad Chassis designed for CF Stinson to showcase textile collections with a cohesive yet flexible template suitable for digital and print ads.  Ads featured in Contract Magazine, Interior Design Magazine, NeoCon Show Daily and Healthcare Magazine.
​
The chassis included a kit-of-parts for graphic design images, branded jingles with standardized font sizes and styles. Market research with a focus on Commercial, Higher Ed, Healthcare and Hospitality segments was conducted to
ensure the marketing chassis appealed to cross markets. 

Concept Development

PROCESS :  The following shows conceptual stages for the development of the Marketing Ad Chassis which includes mood boards, studies of graphic elements, font size and style, and creative word jingles.  Also shown are conceptual ideas for graphic implementation and test layout concepts.
 
The concept included layering of product, creative font, textures, and the overlapping of the CF Stinson name. The final ad was streamlined to include the layered text with a subtle and complimentary graphic element extracted from the textile highlighted in the ad.
Final Ad - Robert AM Stern Collection 
Final Ad - Michael Graves Collection 
Final Ad - CF Stinson Collection 
bottom of page