Co-creator.  "IoA Healthcare's international brand platform "Take a Journey with Us" was a tiered strategy that included the introduction of new, innovative Healthcare products, an exclusive and tailored Lecture tour on the Healing Environment, as well as various touch points for expanding connections, peer collaboration and medicinal health.

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IoA believes that we do not always know with our creative journeys, how and where we will arrive, who will be fellow participants, and if the end path matches our planned path. With Healthcare solutions and patient outcomes at the heart of IoA - they strongly believe it is the journey - the professionals we team with and collective participations that get IoA to their end path.

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With this belief, IoA introduced to A+D a creative "Take a Journey with Us" Passport experience as a part of  the international lecture tour inviting customers to join in the fun of sending the passport to peers, requesting them to sign and leave a message, and then forward on to additional peers.  When the passport arrives back to the original owner, it was the hope of IoA that it's journey kindled new connections and reconnected existing ones - all of which are kept for years to come.  

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The passport also included a second part with Seek and Discovery clues, starting the Journey in Italy, IoA's family heritage, and taking them through many countries hopefully touching others heritage. All participants who completed the Seek and Discovery clues, as well as sent their passport on a journey, qualified for a free trip to Italy from IoA and was announced at the Healthcare Design Conference's (HCD) networking event, where IoA was the exclusive sponsor.

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Below is the custom designed "Take a Journey with Us" Passport.  Co-creator of all design, art, graphics, special messaging and copy, with full scope printing coordination.  The botanical graphics were also displayed architecturally at each of the lecture city tours.