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LG Hausys Viatera Quartz  PRODUCT DESIGN + TREND LECTURE

Design Partner, Colorist and Lecturer for LG Hausys's Viatera Quartz Collection restructure, providing new branded color categories with 16 new colors for a total of 32.  New colors are strategically placed into groups of Terracotta, Woodlands, Urban Chic, and International with the enhancement of several existing Neutrals.   New colors developed and produced at LG Hausys's U.S. manufacturing plant.
 
Researched design trends and movements to support the new color direction and developed an in depth presentation lecture.  On behalf of LG Hausys, the trends were presented and the new collection highlighted at a 300+ attendee A+D industry event, Wrigley Field Executive Suites in Chicago.
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NEUTRALS
 
Enhancement of warm and cool tones of  taupes, sands and charcoals 
 
TERRACOTTA
 
Warm earthen tones of beiges, browns and rusts. 
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This is where sun meets earth :  Mesas, buttes, canyons and saguaro.  It brings to mind sunsets and sandstones, earthenware vessels and tiles roofs.  This is in-home pottery for kitchen and bath.  Think Terracotta to suggest unplanted landscapes, discovered and captured as they have lived for millennia.  Distinctly, non-industrial, and completely pristine.  
WOODLANDS
 
Inspired by the colors and tones of the forest. 
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You're inspired by old growth forests.  Sequoia.  Drawn to the serenity of dappled sunlight through the leaves, morning mists and the silence of pine needles underfoot.  Woodlands will grace your home with a comforting palette of wood, autumn and bark tones that create a soothing, primeval environment, a connection to the quiet shadowed forest floor. 
URBAN CHIC
 
Eclectic mix of colors that are both fresh and inviting.
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It's a collection of muted, whispered tones that coexist beautifully with an eclectic mix of styles and motifs.  A unique way to unify decors that embrace everything from the baroque, to Bauhaus and Art Deco.  The colors are calming, elegant and serene enough to counter the intensity of urban life - creating an interior oasis, an island of quiet amid the bustle. 
INTERNATIONAL
 
Bold colored patterns, some with chips of glass, mirror and metal. 
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You lean toward the bold, the unconventional and shun the timid and conservative.  Yours is a worldly perspective, respecting the classic but looking forward, thrilling to a bit of the unexpected.  You're not afraid of color.  With this distinctive collection, you can create accents and points of interest in the home and pied a terre, a flash of inspiration for lobby, airport lounge, bistro or trattoria.
The research of design trends and movements to support new color direction were presented to high-level LG Hausys executives, as well as presented to A+D industry on behalf of LG Hausys at a large scale event in Chicago, Wrigley Field Executive Suite, highlighting the new collection
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